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MBA Specialization

MBA in Marketing

Key courses, career pathways and hiring industries for the Marketing specialization in the two-year GSBM MBA, Chennai.

The Marketing specialization prepares students to understand customers, build strong brands and grow businesses across digital, retail and traditional channels. Students learn to plan integrated campaigns, measure performance through social media and digital analytics, and design omnichannel strategies that link online and in-store experiences. Graduates leave with the creative and analytical skills to turn market insights into revenue and brand value.

Where this leads

Career pathways

Popular roles

  1. 01Brand Manager
  2. 02Digital Marketing Manager
  3. 03Marketing Communications Manager
  4. 04Retail & Omnichannel Category Manager
  5. 05Marketing Analytics Manager

Industry sectors that hire

  • FMCG & Consumer Goods
  • E-commerce & D2C Brands
  • Retail
  • Advertising, Media & Digital Agencies
  • BFSI & Fintech
  • IT & SaaS

Your two-year journey

  1. Semester I

    Core courses

    • Marketing Management
  2. Semester II

    Core courses

    • Consumer Behaviour & Marketing Research
  3. Semester III

    Specialization

    • Four electives to specialize in Marketing
  4. Semester IV

    Capstone & internship

    • Integrative capstone courses
    • Corporate internship
    • Master’s thesis

Also includes a few core courses from this area in Semesters I and II.

Key courses

  1. 01Digital Marketing & Social Media Analytics
  2. 02Brand Management
  3. 03Integrated Marketing Communications
  4. 04Retail & Omnichannel Marketing Strategy

Core courses

  • Marketing Management (Semester I)
  • Consumer Behaviour & Marketing Research (Semester II)

Or shape your own path

Design Your Own Specialization

In line with the flexibility encouraged by NEP 2020, GSBM students may build a specialization of their own. They can combine electives from any of the seven streams or shape a new specialization around a sector they are passionate about or an emerging business opportunity. Examples are listed below.

  • Aviation & Aerospace Management
  • Aviation Health & Aerospace Medicine Management
  • Film, Media & Entertainment Production Management
  • AI Product & Strategy Management
  • AI Governance, Ethics & Compliance
  • Data Centre & Digital Infrastructure Management

Mentored & self-study, if student strength is less than 15 in selected specialization

See all examples

Frequently asked questions

A candidate with a bachelor's degree, of at least three years, from a recognised university, with a minimum of 50% aggregate marks (45% for reserved categories), is eligible.

MBA Admissions 2027–2029

Ready to Transform Your Career?

Apply to GSBM and begin your MBA journey with a program built around academic rigour, industry exposure and career readiness.

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